Logo, Branding, Web Design
To match a new product line of faster, streamlined software products, Wijmo required a complete brand redsign, complete with a new website, before these products were released.
My role in this effort was the creation of a new logo, marketing material, and working with the web designer/developer to create a fresh website.
Product managers stressed the idea of the new product being "lightweight" and "faster" than previous versions. Keeping this in mind, I chose to keep some of the elements of the original logo but stripped them down to their most basic form.