Logo Design, Branding
The owner of a small welding and fabrication business approached me and asked if I could help him out with a logo. I worked with him to create several concepts, one of which you see here.
The logo is reminiscent of something that could be found on electrical equipment or machinery. In fact, I used old industrial logos as inspiration for the concept. In addition to an industrial feel, the logo also fits in well with the custom hot-rod or motorcycle visual culture -- the type of clientele his business could attract.
After finishing the logo for him, I continued to develop the brand by creating web and print concepts to display skills in those areas.