Logo Design, Branding, Social Media / Web Design Support
It's an honor to have created the identity and the opportunity to provide graphic design support for the fire department in my hometown of Clarendon, PA.
The design relationship began when asked to create a new department patch. For this, I combined traditional fire department elements (the colors and the Maltese Cross) with a shield (signifying protection) and crossed axes (symbolizing strength). The Department’s rich heritage is conveyed through a bold typeface and the founding date, accented with stars. A sense of community is also represented with the mention of Clarendon Borough and Mead Township.
In addition to a patch, the emblem is being used on building signage and equipment.
Illustration, Layout Design, Data Visualization
This piece was created as a sales tool to educate potential buyers about the benefits of Doc-To-Help, a software product.
To make it easy to read, content was broken up into bite-sized sections with simple graphic elements to keep the reader interested. The complex "treehouse" illustration was added to maximize the reader's interest level and keep them looking at the material for a longer period of time.
ComponentOne Studio, a division of the Japanese tech company GrapeCity, provides software development tools and controls for use in Microsoft Visual Studio.
During my time as the in-house graphic designer, I worked on numerous print, web, and corporate identity projects not only for ComponentOne but for the entire family of GrapeCity products, including Wijmo, Xuni, Spread, and ActiveReports.
Launched by GC is early 2015, Xuni is a collection of native, cross-platform mobile controls for Xamarin.Forms that developers can use to create native apps for Android, iOS, and Windows Phone devices.
Logo, Branding, Web Design
To match a new product line of faster, streamlined software products, Wijmo required a complete brand redsign, complete with a new website, before these products were released.
My role in this effort was the creation of a new logo, marketing material, and working with the web designer/developer to create a fresh website.
Product managers stressed the idea of the new product being "lightweight" and "faster" than previous versions. Keeping this in mind, I chose to keep some of the elements of the original logo but stripped them down to their most basic form.
I had the opportunity to work on projects of all kinds during my stay as an in-house graphic designer for iCGL, an educational strategy company that worked with international businesses and governments to create custom academic programs.
One of these projects included the rebranding of the company. In creating a new corporate identity, outreach, connections, and partnerships were concepts that the leadership wanted to consider and reflect in the logo. Inspiration for this concept came from looking out the office windows toward the city’s "Sister Bridges" that span the Allegheny River.
The concept of a bridge is representative of the company outreach to clients and abilities to connect them to their goals.